Case Study: Charles Schwab mobilizes conference attendees to action with VOX Global

Charles Schwab drives 16% attendee mobilization with VOX Global

The investment firm Charles Schwab faced the challenge of mobilizing attendees at its annual IMPACT conference to contact their members of Congress regarding regulatory issues. With a packed agenda, the primary obstacle was activating busy advisors quickly and easily. The vendor VOX Global was engaged to develop a solution.

VOX Global implemented a mobile-friendly microsite that was pre-populated with each attendee's information to automatically match them to their congressional district. This digital advocacy tool allowed users to send a message with just two taps. To create urgency, they used on-site signage and worked with conference organizers to promote the call to action from the podium. The solution was highly successful; VOX achieved a 16% mobilization rate, surpassing benchmarks, and nearly one thousand messages were sent to Capitol Hill in just a few days, creating a strong base of advocates for Charles Schwab.

Charles Schwab