Case Study: Wilfred achieves a rapid B2C pivot and increased customer acquisition with Voucherify

Wilfred - Customer Case Study

Wilfred is an Italian beef producer that shifted from a B2B model to direct B2C sales during the COVID-19 lockdown and needed a fast, cost-effective way to run digital promotions to boost customer acquisition and brand awareness. They chose Voucherify for its flexible, developer-friendly API, scalable pricing, and out-of-the-box integrations that fit Wilfred’s API-first approach.

Voucherify helped Wilfred launch discount coupons and a double-sided referral program (percentage discounts for referrer and referee), integrating the Voucherify API into their ERP, email automation, and Segment.io in a matter of hours. Voucherify’s webhooks and segmentation-based redemption rules enabled targeted distribution and redemption limits, resulting in increased customer acquisition and a scalable promotional management system, with plans to expand into gift cards, influencer referrals, and complex cart promotions.

Wilfred

Gustavo Minacci

Chief Executive Officer