Case Study: Trainline boosts conversion and targeted promotions with Voucherify

Trainline boosts conversion 6x with Voucherify

Trainline, a leading independent rail and coach travel platform in Europe, faced challenges with executing targeted discount campaigns and measuring their impact. Their existing CRM system lacked the advanced capabilities needed for personalized promotions to boost activation, retention, and churn prevention. They also had no way to split-test incentives, leading to sub-optimal ROI. To address this, they integrated the Voucherify promotional service with their Braze customer engagement platform.

By implementing Voucherify, Trainline gained the ability to launch highly targeted campaigns using unique, single-use discount codes and complex rules based on customer metadata and geolocation. The integration with Braze allowed for full automation of promo code distribution. This solution resulted in a 6x higher conversion rate for incentive campaigns, a significant drop in churn, and a higher overall return on investment, significantly boosting their revenue.

Trainline