Case Study: Tourlane achieves 333% of referral targets with Voucherify

Tourlane hits 333% of referral targets with Voucherify

Tourlane, a fast-growing German travel startup specializing in tailor-made trips, faced challenges with managing and scaling promotions across teams without bottlenecks. They needed a fraud-proof and flexible referral program to grow acquisition and gain clear visibility into promotion performance. To address this, they implemented Voucherify for their promotions and referral program.

Using Voucherify, Tourlane built a highly successful automated referral program. The solution integrated with their Braze and Salesforce systems to generate unique codes, validate redemptions to prevent fraud, and trigger personalized messaging. The results were exceptional, with the program reaching 333% of its target in two months, achieving an 80% conversion rate for referred users, and accounting for over 15% of all CRM-sourced bookings. Voucherify provided the flexibility and scalability Tourlane needed for this success.

Tourlane