Case Study: Oval scales incentives across multiple food brands with Voucherify

Oval scales incentives across multiple food brands with Voucherify and 16% order redemptions

Oval, a Brazilian foodtech group operating multiple restaurant brands, faced challenges with its previous promotion engine, Talon.One. The system was costly, inflexible, and slow to manage, which hindered the team's ability to experiment with incentives crucial for driving acquisition and managing tight food margins. This created a need for a more agile and practical promotion setup to keep pace with their multi-brand operation.

By implementing Voucherify, Oval gained a flexible and intuitive promotion engine. The solution made campaigns easier to set up and adjust, allowing a single person to manage most of the operational work. As a result, Oval achieved minimal errors, lower overhead, and now sees 16% of orders including redemptions, demonstrating the meaningful role incentives play in their purchasing behavior. Voucherify provided the speed and control needed for their business.

Oval