Case Study: Michelin accelerates loyalty MVPs with Voucherify

Michelin launches loyalty MVPs in 3 months with Voucherify

Michelin, a global tire manufacturer, sought a flexible promotion and loyalty engine to reduce engineering time and accelerate the launch of pilot programs. They partnered with Voucherify to leverage its API-first infrastructure for managing discount coupons, automatic promotions, and a tiered membership program, enabling rapid integration with their existing customer data platform and event streaming systems.

Using Voucherify, Michelin built and launched a pilot loyalty program called Michelin Better Motion in just three months. The solution resulted in over 80% of members actively earning and redeeming points, significantly reduced time-to-market and total cost of ownership for loyalty initiatives, and engaged over 20,000 members. Voucherify's enterprise features, including Kafka integration and a dedicated AWS cluster, provided the necessary scalability and security for the high-volume program.

Michelin