Case Study: me&u scales loyalty across 6,000 venues with Voucherify

me&u launches loyalty campaigns in 15 minutes with Voucherify across 6,000 venues

me&u, a global hospitality technology platform, needed a scalable solution to drive customer loyalty and smarter upselling for its thousands of venue clients. Their challenge was to offer advanced, secure promotional logic and affordable loyalty features without the bloat of legacy systems. They partnered with Voucherify to build a white-labeled marketing platform called Reward.

Using Voucherify’s API-first architecture and extensive Rule Engine, me&u embedded a powerful loyalty backbone into Reward. This solution enabled venues to easily launch points programs, discount codes, and gift cards. The implementation led to a significant retention lift across 400+ venues and allowed new incentives to be launched and tweaked in just 15 minutes, providing operational simplicity at scale.

me&u