Case Study: Livelo scales personalized promotions for 47 million+ users with Voucherify

Livelo scales personalized promotions for 47M+ users with Voucherify

Livelo, Brazil's largest loyalty and rewards platform with over 47 million users, faced significant challenges with its in-house promotion engine. Creating and updating promotions was a manual process that required heavy developer support, lacked flexibility for business rules, and could not scale effectively. To solve this, Livelo turned to Voucherify to overhaul its promotions infrastructure.

By building a custom microservice around Voucherify, Livelo integrated a powerful API to handle real-time discount calculations, validations, and complex promotion rules across its website and mobile app. Using Voucherify's metadata and segmentation features, the business team gained the ability to launch sophisticated campaigns without developer dependency. This solution resulted in a 50%+ drop in the need for developers to set up incentives and enabled the validation of complex logic in over 20ms, allowing Livelo to power more than 100 production campaigns.

Livelo