Case Study: Jollyes boosts loyalty engagement and repurchase with Voucherify

Jollyes boosts loyalty to 85% of transactions with Voucherify

Jollyes, a major UK pet retailer, faced challenges with their existing loyalty program, which was inflexible, lacked personalization, and was tightly coupled to a monolithic ERP system. They needed a composable promotions and loyalty provider that could seamlessly integrate with their new MACH architecture and future systems to drive higher member engagement without disrupting operations. They partnered with Voucherify to use its Promotion and Loyalty Engine.

Voucherify implemented a flexible, tiered omnichannel loyalty program that integrated with Jollyes' tech stack, including Segment CDP for personalization. The solution enabled a secure migration of over 1.4 million members and provided a centralized platform for campaign management. The results were significant: 85% of transactions are now linked to the program, annual churn is under 10%, and loyalty members showed a 7x increase in repurchase rate. Voucherify provided the foundation for Jollyes' highly successful and scalable PetCLUB program.

Jollyes