Case Study: UTU streamlines promotions and loyalty programs with Voucherify

How UTU manages partners’ promotions and loyalty programs

UTU, a digital solution provider for tax-free shopping, needed a scalable and flexible promotion engine to power its rewards app and manage diverse partner campaigns. Their existing in-house system was too limited and expensive to expand, so they sought a user-friendly, API-first solution to deliver targeted offers. They chose Voucherify for its required features and ability to integrate with their tech stack.

By implementing Voucherify, UTU integrated a complete system for personalized incentives in just six weeks. The solution provided the flexibility to quickly adjust promotions for individual partners and empowered the sales team to manage campaigns without developer involvement. This led to a 70% drop in the time required to launch and manage campaigns, significantly improving operational efficiency for UTU.

UTU