Case Study: Pomelo achieves 300% conversion lift with Voucherify

How Pomelo attracts thousands of customers with smart vouchers

Pomelo, an online fast fashion brand and marketplace operating across more than 10 countries, needed a way to launch multi-channel discounts and tiered referral programs while keeping promotions personalized and easy to manage across web and mobile. The company worked with Voucherify, using its promotion engine and APIs alongside Braze, Segment, and Branch to centralize incentive management, monitor coupon performance, and support personalized promotion strategies without coding.

With Voucherify, Pomelo built a real-time promotional data pipeline and a double-sided referral program with validation rules, customer-based limits, and contextual reward delivery through Braze. The result was a 300% lift in conversions, 50% open rates for referral communications, and 13,000 new high-value customers attracted by contextual promo codes.

Pomelo