Case Study: ICSC cuts development work and speeds up promotions with Voucherify

How ICSC cuts the costly development work with automated gift cards and promotions

ICSC, the member organization serving the marketplaces industry, needed a better way to manage discounts and promotions across its event ticketing and membership pricing. The team wanted a solution that would reduce heavy development work, fit into its custom e-commerce setup, and integrate more easily than rebuilding everything through Microsoft Dynamics CRM.

Voucherify provided automated vouchers, discount codes, gift cards, and promotions that ICSC could manage in one place. With Voucherify, ICSC completed the integration in 8 weeks, rebuilt membership pricing much faster, and avoided what would have been at least 16 weeks of development without the platform. The company also expanded into automatic promotions, email distribution for gift cards, and later referral and loyalty programs.

ICSC

Mohab Helal