Case Study: BAEMIN achieves 60M+ coupon redemptions with Voucherify

How FOODNEKO launches creative campaigns in a few clicks

BAEMIN Vietnam, a major food delivery platform, needed a flexible coupon solution to capture a competitive and price-sensitive market without extensive development time. The company sought to run unique, targeted campaigns to drive orders and secure its promotion budget. They chose Voucherify for its coupon management system.

The Voucherify solution provided an API-first platform that enabled BAEMIN to create and manage complex campaigns. This allowed them to launch over 800 campaigns and handle more than 60 million redemptions with daily peaks of 100,000. The results included a 15% traffic uplift and a 10% order increase during specific campaigns, solidifying coupons as their primary growth factor.

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