Case Study: Dext increases customer acquisition by 13% with Voucherify

How Dext increased customer acquisition by 13%

Dext, a UK paperless bookkeeping platform for accountants, bookkeeping firms, and businesses, needed help testing a new pricing structure, migrating thousands of legacy customers to it, and improving customer retention. The team chose Voucherify and its API-first promotion engine to manage discounts, vouchers, and experiments around the new pricing proposition.

With Voucherify, Dext ran pricing experiments, delivered personalized discounts to price-sensitive customers, and launched targeted promotions and referral offers. The results were strong: customer migration to the new pricing scheme doubled per month, a promotional campaign drove 13% of new customer acquisition in one month, and personalized churn-prevention deals helped improve retention.

Dext