Case Study: Beryl achieves personalized, geolocation-based promotions and developer-free campaign launches with Voucherify

How Beryl provides personalized promotions based on geolocation

Beryl, a UK bike-sharing company in the health & fitness space, needed a fast, flexible way to run promotions that would grow riders without tying up developers. They chose Voucherify’s promotion platform to launch geolocation- and segment-based campaigns (including discounts for key workers and NHS staff during COVID) and to enable marketers to create and target vouchers by scheme, email domain and location.

Voucherify was integrated in a few weeks and, after quick training, Beryl’s marketing team began running Discount Coupons and Cart Promotions entirely without developer support. Using Voucherify’s Dashboard and customer-segmentation features, Beryl launched 25 campaigns, achieved over 7,500 redemptions, ran advanced metadata-driven coupon campaigns, and simplified campaign tracking — with plans to expand into referral and loyalty programs using Voucherify.

Beryl

Georgia Yexley

Head of Growth