Case Study: Bellroy achieves a successful Black Friday on multilingual domains with Voucherify

How Bellroy handled Black Friday with cart promotions and gift cards

Bellroy, an Australian ecommerce brand selling premium leather wallets, bags and accessories, needed an out-of-the-box promotional solution that could connect to its custom CMS, offer a wide variety of promotional tools and provide a flexible promotion engine with API connectivity. Facing seasonal peaks like Black Friday and New Year’s sales, Bellroy selected Voucherify to meet these requirements.

Voucherify implemented discount coupons, cart promotions and gift-card capabilities to power Bellroy’s Black Friday campaign across multilingual subdomains, with an intuitive UI and customizable offer options. Voucherify’s fast integration and high-speed API responses under traffic peaks enabled a successful multilingual Black Friday; Bellroy reports fast implementation, reliable performance and plans to expand with gift cards and referral campaigns.

Bellroy

Kate Watson

Digital Sales Manager