Case Study: Be Power boosts EV adoption with digital incentives using Voucherify

How Be Power grows electric vehicles adoption with digital incentives

Be Power, a Digital Green Utility and EV charging provider in Italy, needed a way to grow market share in a competitive and still-emerging electric mobility market. The company wanted to launch B2C and B2B promotions in its mobile app, including acquisition discounts, referrals, loyalty offers, prepaid products, gift vouchers, and partner-specific discounts, but it lacked the promotion infrastructure to do so quickly.

Using Voucherify’s promotion engine, Be Power integrated personalized incentives into its custom mobile app and launched campaigns such as first-recharge-free offers and partner promotions with geolocation-based targeting. Voucherify helped reduce time-to-value between campaign planning and launch to 2 months, and the company now processes 1,000+ redemptions daily while preparing to expand into push notifications, prepaid packages, and loyalty programs.

Be Power