Case Study: BAEMIN achieves 60M+ coupon redemptions with Voucherify

How BAEMIN Vietnam handled over 60 million redemptions in a coupon-hungry market

BAEMIN, the Vietnam food delivery platform operated by Woowa Brothers, needed a flexible coupon system to save development time, capture attention in a highly competitive and coupon-driven market, and control promotion budgets. To support rapid growth, BAEMIN turned to Voucherify for API-first coupon management and promotional campaign execution.

Using Voucherify as its central promotion engine, BAEMIN launched 800+ campaigns and managed over 60 million redemptions, including more than 100,000 redemptions per day without downtime or delays. With Voucherify’s validation rules, segmentation, and native Braze integration, BAEMIN delivered targeted and fraud-proof offers that helped drive results such as a 15% traffic uplift and about a 10% increase in daily orders during a Family Day campaign.

BAEMIN

Quynh Phan Thuy

Project Manager