Case Study: Breville achieves enterprise-grade loyalty and personalized promotions with Voucherify

How Australian Home Appliances Enterprise is Winning Digital Transformation with Royal Cyber and Friends

Royal Cyber helped Breville, the global premium appliance brand, tackle the challenge of running flexible, brand-specific promotions across multiple business models and integrating them cleanly with commercetools. Breville needed more control than commercetools’ native campaign features could provide, especially for complex loyalty, eligibility, reporting, and promotion lifecycle management.

Using Voucherify as a MACH-compliant promotion engine, Royal Cyber supported the integration of Voucherify with commercetools API Extensions so Breville could launch and manage advanced campaigns through a marketer-friendly UI. The solution enabled loyalty programs, cashback rewards, personalized bundles, webhooks, and offline-to-online promo experiences across brands and markets, delivering reduced development effort, standardized incentive technology, and higher new-user conversions through personalization.

Royal Cyber