Case Study: Aumio Cuts CAC by 50% with Voucherify

How Aumio cut its customer acquisition cost in half using discount coupons

Aumio, a Germany-based mobile app for children’s sleep and mindfulness, needed a better way to measure marketing performance, lower customer acquisition costs, and protect user data. The team was struggling with costly, ineffective performance marketing and needed a solution that fit its custom app and strict privacy requirements.

With Voucherify, Aumio integrated incentives into its app in just 5 days, enabling the marketing team to create and manage promotions without technical help. Voucherify-powered welcome incentives, influencer promo codes, and a referral program helped Aumio cut CAC by 50% and drive more app downloads, while keeping customer data secure and GDPR/ISO 27001-compliant.

Aumio