Case Study: ekar reduces CAC by 40% with Voucherify

Ekar reduces CAC by 40% with Voucherify

ekar, the Middle East's largest personal mobility company, faced rising costs and complexity with their previous promotions engine, Talon.One. This system hindered their efficiency and scalability, making it difficult for their small marketing team to manage effective, user-friendly promotions. High customer acquisition costs and ineffective multi-channel tracking further challenged their ability to scale. To address this, ekar turned to the vendor Voucherify for its promotion management capabilities.

By implementing Voucherify, ekar gained a flexible and cost-effective solution. The platform's user-friendly interface allowed the marketing team to easily manage over 500 unique coupon codes for targeted campaigns. Integrating Voucherify with their customer data platform, Braze, enabled personalized incentives delivered across multiple channels. This strategy led to significant results: a 40% reduction in customer acquisition cost, a 20% lift in install-to-first-trip conversion rates, and a 15% boost in cross-category bookings.

Ekar