Case Study: ecoATM increases conversions by 20% with Voucherify

ecoATM increases conversions by 20% with Voucherify

ecoATM, a company with over 7,000 kiosks that offers instant cash for recycling used electronics, needed to boost customer lifetime value and find a cost-effective solution in a competitive market. Their challenges included encouraging repeat device trade-ins and minimizing fraud and code leakage. They turned to Voucherify for a flexible incentives technology to run targeted and secure campaigns.

Using Voucherify, ecoATM implemented a system of contextual bonuses to incentivize trade-ins and cart abandonment recovery. The solution leveraged Voucherify's Qualification APIs, validation rules, and metadata to ensure offers were applied accurately and securely. This strategy resulted in a 20% conversion uplift from cart abandonment bonuses and helped ecoATM optimize their bonus offer to maximize trade-ins while protecting margin.

ecoATM