Case Study: Chelsea Logistics boosts loyalty and conversions with Voucherify

Chelsea Logistics lifts conversion 13% with Voucherify

Chelsea Logistics and Infrastructure Holdings Corp, a major integrated transport provider in the Philippines, faced the challenge of increasing repeat bookings and improving customer satisfaction with personalized rewards across its ferry brands. Their initial attempt to build a complex loyalty engine in-house was too resource-intensive. They partnered with Voucherify to implement a scalable, API-first loyalty and promotions platform to modernize their customer engagement.

Voucherify provided a composable solution featuring a points-based rewards system automated by nautical miles traveled and accommodation type. The implementation included a welcome voucher, four membership tiers, and real-time point tracking via QR code redemption. This resulted in a 13% lift in conversion rates from loyalty members, a 70% drop in time-to-market for new incentives, and over 20,000 members engaged within a single month post-launch.

Chelsea Logistics and Infrastructure Holdings Corp