Case Study: CarParts.com launches promotions 90% faster with Voucherify

Carparts.com launches promotions 90% faster with Voucherify

CarParts.com, a major direct-to-consumer auto parts retailer, faced significant challenges with its outdated, on-premise promotion engine. The legacy PHP system was slow, brittle, and created a major bottleneck by requiring heavy engineering support to launch every campaign. This dependency drained developer time from core e-commerce features and the use of generic coupon codes led to promotional margin loss and fraud. To solve this, they turned to Voucherify.

By implementing Voucherify's API-first promotion platform, CarParts.com empowered its marketing team to launch and manage campaigns independently. The solution integrated with their AWS infrastructure and Blueshift CDP, enabling bulk generation of unique codes, over 500 custom rules to protect margins, and secure validation. This resulted in a 90% faster time-to-market, a 35% lift in engagement and conversions, and a 40% reduction in promotional margin loss. Voucherify helped them launch over 2,000 campaigns and freed developers to focus on innovation.

Carparts.com