Case Study: Blacklane drives repeat bookings and faster incentive launches with Voucherify

BlackLane boosts average revenue per guest by double digits with Voucherify

Blacklane, a global chauffeur service, faced the challenge of turning its high-quality rides into repeat booking habits in a category with no natural purchase cadence. Their previous in-house system was too inflexible, preventing the CRM team from configuring and testing targeted incentives by car class or budget without complex workarounds. They partnered with Voucherify to overcome these constraints.

Using Voucherify's promotion logic integrated with Braze, Blacklane implemented a highly granular and testable incentive system. This solution allowed them to move beyond single vouchers to create sequenced journey incentives that built customer relationships. The results for Blacklane included a healthy CVR uplift, a double-digit increase in average revenue per guest, and a 50% faster time to launch for new incentives, all measured through rigorous A/B testing.

BlackLane