Case Study: a leading German FMCG wholesaler launches personalized loyalty in under a month with Voucherify

a leading German FMCG wholesaler launches loyalty in 1 month with Voucherify and saves €20,000

A leading German FMCG wholesaler, with a net annual turnover exceeding €1 billion, struggled to launch a cost-effective and engaging loyalty program for its new B2C e-commerce venture. They needed a flexible solution to attract and retain customers in a crowded market without incurring significant upfront development costs or licensing fees. They partnered with Voucherify to utilize its API-first loyalty engine.

Voucherify implemented a point-based loyalty and referral program integrated with the client's Shopware store and Klaviyo, completing the project in under one month. This solution saved the client over €20,000 in licensing fees in the first year and allowed for the deployment of complex, personalized incentives compliant with German regulations, successfully driving customer engagement on their new platform.