Case Study: Marpipe humanizes content and streamlines testimonial collection with Vouch

How Marpipe Uses Vouch to Humanize its Content

Marpipe, a martech platform that automates ad creative testing, faced a challenge in creating engaging and authentic customer testimonials and case studies. Their previous process was time and labor-intensive, relying on lengthy interviews and extensive writing. Their Head of Content needed a more efficient way to humanize their marketing content and collect user-generated videos.

By implementing Vouch, Marpipe was able to asynchronously capture high-quality video testimonials. This solution allowed them to control the narrative with specific questions while saving significant time. Vouch replaced their old, intensive process and enabled the one-person content team to easily gather video for case studies, social media, and new product feedback. The result was more watchable, bite-sized content that successfully humanized the Marpipe brand.

Marpipe

Jess Cook

Head of Content