Case Study: Dunelm brings its employer brand to life with Vouch

Dunelm brings employer brand to life across 200+ stores with Vouch

Dunelm, a UK-based homewares retailer with over 200 stores, faced a challenge in building its employer brand. Candidates were familiar with its shops but unaware of the diverse career opportunities available across the business. With a small team and no established brand, Employer Brand Manager Olivia Williams needed an efficient way to capture authentic employee stories without a large budget or production crew. They turned to the vendor Vouch for a video content solution.

Using Vouch's platform, Dunelm efficiently captured and repurposed authentic video content from employees, including graduates and the CEO. This solution allowed them to bring their employer brand to life across multiple channels. For Dunelm, Vouch enabled the creation of a vast bank of content that improved candidate perception, supported early careers recruitment, and fostered internal communications, all achieved efficiently with minimal resource and budget.

Dunelm