Votigo
21 Case Studies
A Votigo Case Study
Techtonic Games Inc. sought to raise awareness in the gaming community and promote their upcoming title Bust-N-Rush while growing a global fan base through a viral Facebook contest run in collaboration with Alienware. The promotion needed to feel fun, relatable and easy to enter to maximize participation and social sharing.
Votigo built a sweepstakes Facebook app with a like-gate and custom artwork that showcased Techtonic and Bust-N-Rush, and the contest—featuring an Alienware M14X laptop and multiple digital copies of the game—drove immediate and sustained engagement. The campaign generated 7,768 new Likes, doubling Techtonic’s Facebook fan base in 15 days.