Case Study: Suzuki achieves maximum brand control and global multi-channel campaign management with Votigo's Social Marketing Suite

Suzuki Manages and Customizes All of their Promotions with Votigo's Social Marketing Suite

Suzuki needed a centralized way to run and customize large numbers of social promotions while maintaining strict brand control, managing conversations across multiple channels, and organizing contact activity across global markets and languages. The company faced the challenge of coordinating campaigns, scheduling posts, and analyzing results while targeting different locations and languages.

Votigo’s Social Marketing Platform provided a single-brand workflow and approval system that lets Suzuki create varied contests and sweepstakes, schedule posts to Twitter, Facebook and Google+, and target content by location and language. The suite also organizes contact interactions and provides campaign analytics, enabling Suzuki to run many promotions monthly, identify highly engaged fans, and measure campaign performance across multiple languages and regions.

Suzuki