Case Study: Starwood Preferred Guest boosts awareness and drives program enrollment with Votigo sweepstakes microsite

Starwood Preferred Guest - Customer Case Study

Starwood (Starwood Preferred Guest) wanted to showcase its resorts and boost awareness and enrollment in its SPG loyalty program. They needed a flexible sweepstakes solution that could highlight multiple properties while integrating with their points‑tracking system.

Votigo built the "Pack Your Bags" sweepstakes microsite with a promotional Facebook tab and Preferred Points integration; entrants chose one of 12 resorts for weekly chances to win one of 10 dream trips (one unique getaway awarded each week). In four weeks the campaign drove 1,200 entries, 4,345 visits and 9,142 page views.

Starwood Preferred Guest