Case Study: Starwood Hotels achieves scalable, brand-safe global social promotions with Votigo

Starwood Hotels - Customer Case Study

Starwood Hotels & Resorts Worldwide, which operates brands like Westin, Sheraton, W Hotels and St. Regis across more than 1,000 Facebook pages and dozens of countries, needed to balance corporate and legal brand control with the ability for individual hotels to run local social promotions. The challenge was delivering a scalable, multilingual system that let properties quickly launch targeted campaigns without risking compliance or inconsistent branding.

Votigo’s enterprise Social Marketing Suite provided a multi-brand, multi-language platform with workflow approvals, prebuilt promotion types (Trivia, Photo and Viral Sweepstakes, etc.), and dynamically generated rule templates with translations. The result was faster turnarounds, consistent corporate oversight, and empowered local teams that could run engaging, compliant promotions across Starwood’s global footprint.

Starwood Hotels