Case Study: Neiman Marcus achieves 1,200 entries and 9,142 page views with Votigo's cross-platform social sweepstakes

Neiman Marcus - Customer Case Study

Votigo partnered with Neiman Marcus to create a standout promotion celebrating Louboutin's 20th anniversary. Neiman Marcus wanted to engage fans, leverage photo-sharing sites and emerging platforms, and produce a promotion unlike anything done before that integrated social handles and new channels.

Votigo launched a cross-platform social sweepstakes across Twitter, Facebook, Instagram, yFrog and Twitpic; fans entered by submitting photos via Twitter or tagging images on Instagram with the campaign hashtag and referencing @NeimanMarcus and @LouboutinWorld. An iframe displayed a live feed of entries on a Facebook tab and the Neiman Marcus blog (also featured in NMdaily); the prize was a pair of Louboutin shoes and, in four weeks, the campaign generated 1,200 entries, 9,142 page views and 4,345 visits.

Neiman Marcus