Case Study: JBL & Tim McGraw achieve 6,000+ entries and 44K visits with Votigo’s multi-format contest solution

JBL & Tim McGraw - Customer Case Study

Votigo partnered with Isobar North America, JBL Electronics and Tim McGraw to create a contest that would build awareness for the Tim McGraw Artist Series headphones and promote the Brothers of the Sun concert series. The challenge was to engage country fans with a relatable, multi‑format experience that let them share what “country” means via photo, video or text.

Votigo developed a custom sweepstakes app and mobile upload experience so fans could enter via Facebook, a microsite, Instagram, Twitter or text; all entries were aggregated into a state‑categorized gallery and tagged by the campaign hashtag. Prizes included a VIP concert experience or autographed headphones; over 11 weeks the promotion drove 6,000+ entries, 44,000 visits and 107,000 page views.

JBL & Tim McGraw