Case Study: iVillage achieves streamlined multi-campaign management and brand control with Votigo’s Social Marketing Platform

iVillage - Customer Case Study

iVillage needed a way to run frequent, targeted promotions across multiple accounts while maintaining strict brand control and keeping campaign activity—contacts, entries and conversations—organized. Managing global social posts, sub‑account publishing and multilingual targeting created operational complexity that required an enterprise-grade solution.

Votigo’s Social Marketing Platform delivered a single-brand workflow with approval controls, a Social Conversation Manager for scheduling and moderating posts, and analytics to track campaign performance. iVillage also used Votigo’s APIs to build custom front ends and mobile apps, enabling easier campaign management, global publishing and data-driven insights to improve future promotions.

iVillage