Case Study: Hersheypark achieves 8,323 sweepstakes entries and boosts early-season ticket sales with Votigo's Facebook Sweepstakes

Hersheypark - Customer Case Study

Hersheypark needed to build excitement for its new Skyrush attraction and drive early‑season ticket sales by encouraging fans to purchase before peak season, while rewarding them with meaningful incentives. The challenge was to engage fans in a fun, shareable way that translated social buzz into early revenue.

Votigo created a Facebook Sweepstakes app with easy entry, viral sharing tools, and escalating discounts (up to $20 off per ticket) tied to friend participation; the prize package included a 2‑night stay at Hershey Lodge, four Hersheypark tickets, and an early Skyrush ride for the winner and up to 11 friends. The four‑week promotion generated 8,323 entries.

Hersheypark