Case Study: GoPro achieves unlimited fan engagement with Votigo's Social Marketing Suite

GoPro uses Votigo's Social Marketing Suite to Engage Fans with Unlimited Promotions

GoPro, an image- and video-focused action-camera brand, wanted fun, frequent ways to deepen fan engagement and show how customers use its products. The challenge was running a steady stream of visually driven promotions—photo and video contests, trivia and Twitter sweepstakes—without limits or cumbersome campaign setup.

GoPro licensed Votigo’s Social Marketing Suite to run unlimited monthly promotions with customizable rules, photo/video galleries, moderation and workflow approval, and cross‑channel social analytics. The solution streamlined campaign management, generated rich user‑generated content that highlights product use, and gave GoPro actionable insights to measure and optimize engagement globally (platform supports multiple languages).

GoPro