Case Study: Freshpet achieves 1,500 new Facebook fans and 2,353 sweepstakes entries in one week with Votigo

Freshpet - Customer Case Study

Freshpet wanted to boost brand awareness and drive sales by engaging its Facebook audience with a simple, easy-to-manage sweepstakes. The challenge was to create a compelling promotion that would attract fans and encourage interaction without heavy technical overhead.

Using Votigo’s platform, Freshpet launched a like-gated Facebook app where fans could upload stories about why their pet deserved Freshpet—submissions earned extra entries—and compete for a three‑month supply and other product coupons. In one week the campaign generated 2,353 entries and gained 1,500 new fans, quickly increasing engagement and product awareness.

Freshpet