Case Study: Ford achieves 178,925 votes and global engagement for Ranger launch with Votigo

Ford - Customer Case Study

Votigo built a cross-platform user-generated content campaign to support Ford’s launch of the new Ranger across 11 international markets, including South Africa and Malaysia. Ford required a flexible contest that would engage audiences on Facebook, the web and mobile.

Votigo delivered a UGC contest microsite with easy entry, gallery browsing and voting, plus a mobile app for uploads and engagement, and provided translations in 11 languages. The promotion produced 4,936 entries, 42,230 registrations and 178,925 votes; the prize was an all‑new Ford Ranger XLT.

Ford