Case Study: Fathom Events achieves unified, year‑round contest management and full brand control with Votigo’s Social Marketing Platform

Fathom Events uses Votigo's Social Marketing Platform to Easily Manage Multiple Contests and Sweepstakes Concurrently, While Maintaining Full Brand Control

Fathom Events needed a way to run year‑round promotions on their own schedule while keeping easy, centralized control of branding and workflows. They were looking for a solution to manage multiple contests and sweepstakes concurrently across social channels without sacrificing brand consistency.

Votigo’s Social Marketing Platform provided a single brand and workflow approval system plus social apps (photo/video galleries, sign‑up forms, surveys, welcome tabs and iFrame apps), a range of promotion formats (photo, video, essay, trivia, random-draw and Twitter sweepstakes) and integrated analytics. As a result, Fathom can launch and manage multiple campaigns simultaneously, maintain full brand control, and track campaign performance to gather insights and improve future marketing.

Fathom Events