Case Study: Conair boosts Facebook fan growth and summer product awareness with Votigo sweepstakes (5,504 entries)

ConAir - Customer Case Study

Conair, working with PR and social media firm Robin Leedy & Associates, needed a summer-themed promotion to grow its Facebook fan base among hair enthusiasts and increase awareness of its seasonal hair products.

Votigo built a like-gated Facebook sweepstakes app that let fans enter to win daily “beach chic” prize packs (one winner each day, July 2–6). The seasonally relevant promotion drove engagement and visibility, generating 5,504 entries in 10 days and boosting awareness of Conair’s summer product lineup.

Conair