Case Study: Chipotle drives fan engagement and brand celebration with Votigo's "Wrap What You Love" UGC contest

Chipotle drives 1.23M unique visitors with Votigo's Wrap What You Love photo contest

Chipotle sought to create a distinctive, interactive experience to celebrate a milestone anniversary and amplify its "Food with Integrity" brand promise. Partnering with Votigo, the challenge was to extend a limited-time gold foil burrito promotion into the digital space to engage its loyal fan base.

Votigo delivered a fully customized UGC contest solution featuring a custom microsite and a "Goldify" photo tool. The campaign integrated social amplification and a charitable donation component. This solution drove significant engagement, resulting in 1.23 million unique visitors, 1,349 photo submissions, and 96,000 votes over 30 days. Votigo's execution successfully transformed the initiative into a rich, branded moment that delighted fans.

Chipotle