Case Study: Pair of Thieves achieves stronger fan engagement and subscriber growth with Votigo

Pair of Thieves "10th ANNIVERSARY" Sweepstakes

Pair of Thieves partnered with Votigo to launch a 10-week “10th Anniversary” sweepstakes aimed at turning a milestone celebration into an engaging fan experience. The challenge was to keep customers coming back over an extended period while also growing its marketing database and strengthening brand loyalty.

Votigo delivered a fast, fan-friendly sweepstakes experience with built-in growth mechanics and recurring prize opportunities. The campaign drove more than 67,000 total entries, generated nearly 15,000 new email subscribers and 4,000 new SMS subscribers, and helped Pair of Thieves maintain strong seasonal visibility and deeper connections with fans.

Pair of Thieves