Case Study: AccuWeather achieves 305K+ sweepstakes entries with Votigo

AccuWeather "WARM WINTER WISHES" Instant-Win Sweepstakes

AccuWeather partnered with Votigo to run the “Warm Winter Wishes Sweepstakes,” a 25-day instant-win holiday campaign that aimed to boost engagement while providing useful seasonal weather content. The challenge was to create a festive promotion that would keep users coming back and reinforce AccuWeather’s value beyond basic forecasts.

Votigo delivered a fully customized, social-first sweepstakes with daily prize drawings, a seasonal word game, a #WinterWishes photo gallery, and links to personalized 45-day forecasts on AccuWeather.com. The campaign generated 305,389 entries and 300,942 page views, increasing social reach, site traffic, and weather app engagement during a critical seasonal period.

AccuWeather