Case Study: TBWB Strategies boosts canvassing efficiency with VoterCircle

TBWB Strategies - Customer Case Study

TBWB Strategies, a political consulting firm, faced the common campaign challenges of declining phone banking effectiveness, the high time cost of door knocking, and spam-filtered campaign emails. They needed a more efficient and personal method for voter outreach and identification. They turned to VoterCircle and its friend-to-friend canvassing platform to address these issues.

VoterCircle’s solution leveraged supporters to personally contact their own friends, combining the scale of email with a trusted, personal touch. This approach resulted in dramatically improved efficiency, generating 50-100 times more voter identifications per hour than traditional methods. The campaign achieved email open rates over 50% and survey response rates of 10-20%. Furthermore, by using VoterCircle before phone banking, TBWB Strategies was able to remove contacted voters from call lists, which subsequently doubled the efficiency of their remaining phone banking efforts to 3 indications per hour.

TBWB Strategies