Case Study: Palo Alto Unified School District achieves friend-to-friend voter outreach at scale with VoterCircle

Palo Alto Unified School District - Customer Case Study

The Palo Alto Unified School District, a school district, faced the challenge of converting supporters into volunteers when traditional methods like phone banking and door knocking were intimidating, exhausting, and required too much time. They employed VoterCircle's friend-to-friend canvassing platform to provide their busy supporters with a more accessible alternative to engage.

VoterCircle's solution enabled supporters to digitally canvass their personal networks from home, automatically identifying which friends were registered voters in the district. This approach resulted in hundreds of supporters being converted into digital canvassers. For one specific campaign, VoterCircle helped 546 supporters personally reach 23,156 voters and complete 2,007 surveys.

Palo Alto Unified School District