Case Study: Emerge America boosts voter outreach with VoterCircle

Emerge America - Customer Case Study

The customer, Emerge America, an organization that recruits and trains political candidates, faced the challenge of identifying and recruiting influential supporters to help their candidates stand out in crowded electoral races. They turned to the vendor VoterCircle and its friend-to-friend canvassing platform to overcome the difficulties of cold outreach and to efficiently locate key influencers.

VoterCircle's solution enabled the campaign to predict, identify, and recruit "super influencers" through warm introductions. These respected individuals knew hundreds of voters in their districts, allowing for a highly personal and persuasive outreach strategy. While specific numerical results are not detailed in the provided text, the platform allowed for strategic targeting of key precincts and was praised by Emerge America's founder as a simple yet highly effective tool that every candidate should use.

Emerge America