Case Study: Brady Walkinshaw for U.S. Congress achieves higher voter support with VoterCircle

Brady Walkinshaw for U.S. Congress - Customer Case Study

The customer, Brady Walkinshaw for U.S. Congress, was an underdog campaign facing the challenge of getting voters to notice their race against heavily financed opponents. With limited resources, they struggled to stand out from the pack and efficiently persuade voters who are often inundated with political advertising. They turned to the vendor, VoterCircle, to utilize its friend-to-friend canvassing platform.

VoterCircle's solution enabled the campaign to leverage the personal relationships of its supporters. Over 700 volunteers sent personal messages to more than 20,000 voters. This approach achieved a 15-25 point increase in support levels and led to significantly closing the gap with their opponent between the primary and general elections. VoterCircle proved to be a critical and effective tool for the campaign's persuasion efforts.