Case Study: The Manufacturers Alliance for Productivity and Innovation (MAPI) doubles discovery calls and boosts close rates with Vorsight

MAPI Gains a Sales Process which Doubles Discovery Calls, Leading to Higher Close Rates

The Manufacturers Alliance for Productivity and Innovation (MAPI), a membership organization for manufacturers, wanted to grow corporate memberships but struggled to connect its value proposition to prospect needs. With no clear sales model and heavy reliance on email prospecting, MAPI turned to Vorsight and its Persuasive Prospecting program for a better approach.

Vorsight implemented a structured sales process with defined stages, improved discovery questioning, and training to shift the team from email to outbound calling. Within a month, MAPI increased discovery call volume by 50% and converted five corporate memberships that likely would not have closed under the old process, leading to faster sales and higher close rates.

The Manufacturers Alliance for Productivity and Innovation (MAPI)

Cam Mackey

VP of Sales and Marketing, MAPI