Case Study: Phantom Fireworks achieves 3-5% July 4th sales lift and streamlined operations with Vormittag Associates' VAI S2K

Phantom Fireworks Streamlines Business Processes and Fireworks Sales Skyrocket with VAI S2K

Phantom Fireworks, the retail arm of B.J. Alan Company and a leading U.S. consumer fireworks distributor, faced extreme seasonal peaks (90% of sales in the six weeks around July 4th, with 75% in the final two weeks), fragmented inventory across states with differing regulations, and 24–48 hour delays in ecommerce/POS and inventory updates. To ensure uptime, competitive pricing and real-time inventory across dozens of stores and warehouses, Phantom Fireworks selected VAI and its S2K ERP/POS solution.

VAI implemented S2K across Phantom Fireworks’ retail and warehouse locations with rapid rollout (about two stores per week), delivering real-time inventory and pricing, faster employee onboarding, and improved payment security via VAI’s VeriFone partnership. As a result, Phantom Fireworks saw sales rise 3–5% during the July 4th period, cut training from three days to a single afternoon, opened three Michigan stores in two weeks, and is expanding S2K usage (including WMS) — all driven by VAI’s solution.

Phantom Fireworks

Mike Koocher

Chief Information Officer